The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances of winning a sale. In today's fast-paced business world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the special obst… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and also various other realities regarding modern B2B marketing. We discuss just how the purchasing journey is currently totally fragmented and the manner in which area building can aid marketing experts take back control of the di… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and various other truths concerning modern-day B2B marketing. We discuss how the purchasing journey is currently totally fragmented and also the way that community structure can aid marketing experts retake control of the discovery… Read More